How can Cold Calls be turned into Hot Leads?

Sales people  often make lots of calls  to secure sales visits.  Cold calling(when no one knows you) can be demoralising  for both the sales person and the potential customer. Start ups  have to be particularly careful as potential customers don’t know anything about them.

To build trust start with engaging  potential customers. Know who their potential customers are, where they are and why they will buy from you?. Creatively use of a range of  resources  like going to exhibitions, Linkedin, social media, blogging, engaging in conversations with potential customers. and tweeting.

Then the cold calls can be converted  to hot calls which leads to sales.